In this paper I extend Jürgen Habermas’s Culture-Debating to Culture-Consuming process to the looming horizon of social media, along with Baudrillard’s account of information and meaning. I do this by further studying Habermas’s theory of the transition between those two phases, and relate the current state of affairs to Carlo Ginzburg’s theory of the iconic circuit and my research on virality. I finally explain the benefits and drawbacks of this state of affairs in the context of Baurdrillard’s account of meaning in the era of mass media, as it implicates the share-holders and rule-makers of social media in deciding its consequences as a technology.